Toroto, Ontario, Canada
I am not a Last.FM fanboy, *BUT* it did make the mainstream
Author: vveerrgg on March 12 2007
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--> I always like it when I find information in the mainstream press that confirms some of the suspicions and thoughts I'd been long thinking... yet again another writer has given me a clue that we're on the right path.

Grant Robertson wrote an article titled 'Everyone's on the same wavelength now'. (link) Not only does he get it,.. but he spells out the writing on the walls for mainstream media.

As soon as there is network connectivity via anything.. be it celphone or wifi,... the mainstream format of radio is going to have to change. He introduces some of the mainstream companies trying to evolve, and what they're doing to keep up with "the web". But as we net people already know... they're lagging behind. There are so many web 2.0 sites coming online with their own unique solutions.

I'll spare you my rant about podcasting and how that is the future, but rather suggest you read the article and tell me what it means to you. I've been chanting my opinion on the topic all over the net, all over my blog (link), and in my zine (link).

We're at the end of the mainstream, our future is going to be our communities and the networks we're a part of... Those communities are going to be our circles of influence.

Mainstream media and groups like the RIAA have been trying to keep a strangle hold on which artists have value... but in trying to hold their grip, music sites like Last.FM have given us listeners the tools for developing our own network of learning the true values of the artists and information we chose to value.
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Comments

only time will tell. bandwagons are all around these days. Lets see if the art of music making suffers a fatal blow through all of this.

The art of music making won't suffer a fatal blow. People will always want to make music. The art of creating blockbusters to sell to people through the mainstream media in large volumes will suffer a fatal blow however and is in fact fatally wounded and dying as we speak.
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The death of radio is a rather interesting subject. It's nice to compare the growth and development of radio and compare that to the internet. When radio first began to spread in popularity, it was widely regarded as an anarchistic means of distributing content. People considered broadcasting access to be a right, and protested against the different government restrictions and licences that were being introduced. Radio's initial inception as a sort of pirate medium has faded almost completely, to the point where it's entirely corporate or state controlled. Interesting parallel with the birth and development of the internet I think.

That said however, I've been tuning into a national radio service here called P2 link which have the most amazing eveningtime (euro time) programs. Instead of TV i just press the ON button on the radio, and _brilliant_ stuff comes out. You can listen to their programs on teh web aswell, lot of experimental, classical and just plain cool stuff, documentaries about electronic music being a regular favourite.

Shortwave radio is also far from being dead IMHO, it's actually quite refreshing to listen to Voice Of Russia or voices in Czeck and Chinese and god knows what. Many countries put out english language propaganda programs. Wonderful listening, great sampling and remixing opportunities.

Let me share a strange and wonderful experience with you. You really have to try this to understand what it is like. Every so often I get a couple of friends together. We turn off all the lights and computers and phones. I bought a 1950s oldschool shortwave radio for next to nothing in a fleamarket, and we switch it on, it takes 20 seconds for the tubes to warm up, the volume fades in gradually. We can only do it at night, because the signals reflect differently from the ionosphere, and we listen through waves of sweeping and swirling static to faraway voices in other languages. The sense of wonder, and of faraway places invoked by this simple act has never been equalled in my many years of Internet use.


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