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The Futility of Flogging Music
StoreTags: marketing, business, bollocks, poverty
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The internet has entirely switched the focus from making music to sales and marketing. While some might say that this is just the harsh reality, it's what you have to do to survive, I say bollocks.
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09/05/08
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Roshi
Boy, that was depressing.
09/05/08
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Roshi
But really well written.
09/05/08
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utofbu
this notion lingers in the back of any serious artist who has no large firm to represent them I feel.
In the end though, money and "Your own unique art" has always been quite a crapshoot and to dice over the intensity of the odds of "making it" is literally comparing what was at one time the 1:1,000,000 and is now 1:2,000,000.
I agree with him. Give it away. Even in the golden era of records, the artist recieved at best 10% of the profit.
For a band like Steely Dan, thats HYOOOOJ! but for me? Pittance Im sure.
Play for pleasure, To show off, to get something off your chest, to witness a moment. Money happens if your lucky. Always been that way.
its still a crapshoot. Always was. Even before the internets.
My humble opinion.
09/06/08
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lilt
im way ahead of the curve...
i dont even finish tracks to give away!
09/06/08
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everamzah
"The internet has entirely switched the focus from making music to sales and marketing. "
EXAGGERATE MUCH?
AND WHO IS "THE INTERNET?" AND WHY DID SHE SWITCH? OOOOMMMMMGGGGGG NOOOOOOO
09/06/08
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room
looks like we're all just in it for the blowjobs
09/06/08
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Fredo
find a comfortable day job and play for the pleasure. I agree. This is a rough time to be trying to make a living with music sales. That said, if you can get your music into the hands of a sync company who will try to get it into a tv ad, show or movie that's where there is some money. I got Sad Song in a few things already, and the first was before I was signed, so it's possible to do it unknown for sure. But really, I think the most important thing is to be doing all this for the right reasons, none of which have a dollar sign imo.
09/06/08
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utofbu
lol @ David! BRAINS! I NEEED BRAINS!
09/06/08
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Ochre
I read this -- well funny; it's a good blog to keep up with.
09/06/08
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jarvis
do things for new experience, not for money. to expect money just because you are an artist is absurd. if you make something that resonates with other people then you have a better chance of some mild success, but realize that your musical output is personal and will not resonate with a lot of people. you can make a CDR with nice packaging for very cheap and, if you offer it up for cheap, will probably sell better than a CD you spent a bunch of money on to get duplicated with a digipak. if you don't have to recoup much in expenses, you will not be so worried about your investment. the average person in this age will burn a copy of a CD and rarely, if ever, look at the CD again. cut out the cost of the CD, make a CDR, make some nice color-print sleeves, and sell them for $4-$5 bucks. i've done this many times for my band to great success, and you need only to sell about 15 CDs to recoup your initial investment. if you start to sell more, then perhaps you have a chance at selling some vinyl. another one of my bands has better success selling 7" eps than full length packaged CDs. you have to take things in steps and not assume that just because you had merchandise that people will buy it.
09/09/08
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Dizzygotheca
sorry but i totally disagree with this..
we are not a well known band.. for a while there we were playing fortnightly regular shows at between 100-250$ per gig until we got sick of the grind..
we only printed up 500 cd's last year for our debut cd.. we have around half left, sold most at gigs, about 10 on the net and 1 copy through i tunes..
sure, not enough to make a living off... but more than enough to cover our costs
we are currently looking at getting our next release produced.. which is hideously expensive.. but hopefully it will give us that next step up and that little bit more professional sounding..
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